Project Brief
We directed the remodel of Reconnect Foods, a mobile food truck turned local café.
The Approach
Because this was the first brand identity we created, it was also the first time we realized how important it is to bring the founder’s signature look into the brand for recognition and memorability.
The Output
We built a brand world around Chef Cruz’s signature look, with a logo that resembles his face and a visual identity that is as fun as he is. People shared how much they loved the rebrand—and were begging for merch.
The Visual Identity
We designed a logo suite, color palette, typography system, icons, and illustrations inspired by Chef Cruz’s signature look and the bright, playful energy of Reconnect Foods.
We redesigned the website to bring the café’s energy online, using bold food photography and a clear layout to introduce the brand, local ingredients, and community-first story.
Instagram Remodel
We curated a vibrant Instagram system using ingredient-led photography, behind-the-scenes moments, and branded graphics to make the café recognizable and keep the community connected.
