[THE BRAND]
The strongest brands are created when every piece works together.
The strongest brands are created when every piece works together.
House of Joray is a multidisciplinary creative agency built around one simple idea: rather than hiring one person for your logo, another for your website, someone else for social media, and another agency for marketing, we bring every part of your brand under one roof.
From brand strategy and visual identity to websites, content creation, packaging, social media, and ongoing creative management, every decision is made by the same team that understands your business from the inside out. That continuity and synchronicity is what makes us difference.
When the people designing your packaging also understand your customer journey… when the person planning your content also built your website… when every creative decision is connected to your long-term goals instead of a one-off project… your brand becomes stronger.
Our role isn’t simply to make things look beautiful. It’s to build a business that people trust, remember, and choose again and again.
When you win, we win. That’s why we treat every brand we build as if it were our own.
House of Joray is a multidisciplinary creative agency built around one simple idea: rather than hiring one person for your logo, another for your website, someone else for social media, and another agency for marketing, we bring every part of your brand under one roof.
From brand strategy and visual identity to websites, content creation, packaging, social media, and ongoing creative management, every decision is made by the same team that understands your business from the inside out. That continuity and synchronicity is what makes us difference.
When the people designing your packaging also understand your customer journey… when the person planning your content also built your website… when every creative decision is connected to your long-term goals instead of a one-off project… your brand becomes stronger.
Our role isn’t simply to make things look beautiful. It’s to build a business that people trust, remember, and choose again and again.
When you win, we win. That’s why we treat every brand we build as if it were our own.
[our values]
We do it all, and we do it with longevity in mind. Here are the standards that are at the core of our work:
We do it all, and we do it with longevity in mind. Here are the standards that are at the core of our work:
Authenticity
Connects through truth, not trends. Feels familiar, feels like you.
Craftsmanship
Details that enhance the human experience and create a memorable impact.
Intention
Purposeful design meant to work smarter, not harder.
What Makes Us Different?
What Makes Us Different?
Traditional Designer
↓
Logo
↓
Website
↓
Marketing
↓
Content
↓
Different people
↓
Disconnected experience
Traditional Designer
↓
Logo
↓
Website
↓
Marketing
↓
Content
↓
Different people
↓
Disconnected experience
House of Joray
↓
Strategy
↓
Identity
↓
Website
↓
Marketing
↓
Content
↓
Ongoing creative partner
↓
One cohesive ecosystem.
House of Joray
↓
Strategy
↓
Identity
↓
Website
↓
Marketing
↓
Content
↓
Ongoing creative partner
↓
One cohesive ecosystem.
[THE DESIGNER]
Meet Lauren
Meet Lauren
A visual space for founder photos, process moments, and behind-the-scenes details that make House of Joray feel personal.
A visual space for founder photos, process moments, and behind-the-scenes details that make House of Joray feel personal.
Projects
[our story]
How We Came to Be
How We Came to Be
2014–2017
University at Albany
University at Albany
Bachelor of Science
Public Health
I originally planned to become an epidemiologist, studying infectious diseases with a focus on women’s health. My time studying science taught me how to research, solve problems, and think strategically—skills I still use every day when building brands.
I originally planned to become an epidemiologist, studying infectious diseases with a focus on women’s health. My time studying science taught me how to research, solve problems, and think strategically—skills I still use every day when building brands.
2018–2020
Fashion Institute of Technology
Fashion Institute of Technology
Associate of Applied Science
Interior Design
I fell in love with typography, composition, and the psychology behind how thoughtful design shapes the way people experience a space—and eventually, a brand.
I fell in love with typography, composition, and the psychology behind how thoughtful design shapes the way people experience a space—and eventually, a brand.
2020
Building My First Business
Building My First Business
Candles • Wood boards • Packaging • Old logos • LJ by Lauren Joray
I started by creating products for my own business. Designing my own packaging, photography, branding, and marketing eventually led other business owners to ask if I could help them do the same.
I started by creating products for my own business. Designing my own packaging, photography, branding, and marketing eventually led other business owners to ask if I could help them do the same.
Today
House of Joray
House of Joray
Portfolio • Packaging • Events • Websites • Brand identities
I started as someone designing logos. Today, I build complete brand ecosystems that help businesses launch, grow, and evolve with confidence.
I started as someone designing logos. Today, I build complete brand ecosystems that help businesses launch, grow, and evolve with confidence.
Build something worth remembering.
Build something worth remembering.
At the heart of my work is a profound appreciation for clarity, healthy boundaries, and mutual growth. I believe successful partnerships are built on respect for each other’s time, energy, and well-being. My process is designed to honor your goals while protecting the creativity required to deliver exceptional work. Through transparent communication, clear expectations, and thoughtful collaboration, we create brands—and working relationships—that are built to last.
At the heart of my work is a profound appreciation for clarity, healthy boundaries, and mutual growth. I believe successful partnerships are built on respect for each other’s time, energy, and well-being. My process is designed to honor your goals while protecting the creativity required to deliver exceptional work. Through transparent communication, clear expectations, and thoughtful collaboration, we create brands—and working relationships—that are built to last.
Photo of Lauren
NEED ONGOING SUPPORT?
NEED ONGOING SUPPORT?
MEMBERSHIPS
We offer creative memberships for continuous marketing support to strategically scale your brand.
We offer creative memberships for continuous marketing support to strategically scale your brand.
Need continuous support to grow your business? Our creative memberships offer on-going marketing strategy, content creation, and creative direction.
NEED SOME CLARITY?
View our Frequently Asked Questions to find the answers to make your brand building journey as successful as possible.
Follow us
@HouseofJoray
on instaGram
