Movemeant
Identity, Web Design, Launch Campaign
Project Brief
We remodeled BeaarBody to Movemeant, one of the first wellness communities to offer AI-powered fitness and nutrition coaching.
The Approach
BeaarBody's social engagement was at a plateau and the audience was primarily male.
We spent months developing the new identity alongside the digital expression to flush out the men and speak directly to our ideal member.
The Output
We repositioned Movemeant to be a sisterhood of confident women all striving to unleash their best selves.
Love Note
Before Lauren, my ideas were just ideas. With her, my ideas have actually come to life. She's a creative genius & an innovative thinker, easy to work with, and extremely skilled in design. No cookie cutter one size fits all, she took the time to understand my branding & vision to create designs that truly align with my goals.
The Visual Identity
We designed a logo suite, color palette, typography system, icons, and illustrations that's our interpretation of the 90s nostalgia.
Instagram Remodel
We created a clear path from social discovery to app download with content strategy, trend adaptation, and value-based posts to increase engagement.
Member Experience
We designed custom embroidered patches to use as stickers on Instagram stories and glute map diagrams to overlay on fitness content.
Launch Campaign
We directed the launch of Movemeant with a 30-Day Bikini Challenge.
Website Remodel
We built the website to show off app and membership features, real transformations, and testimonials for social proof and credibility.
The Brand Handbook
An extensive guide to keep showing up consistently across all touchpoint as your brand grows.
Movemeant
Identity, Web Design, Launch Campaign
Project Brief
We remodeled BeaarBody to Movemeant, one of the first wellness communities to offer AI-powered fitness and nutrition coaching.
The Approach
BeaarBody's social engagement was at a plateau and the audience was primarily male.
We spent months developing the new identity alongside the digital expression to flush out the men and speak directly to our ideal member.
The Output
We repositioned Movemeant to be a sisterhood of confident women all striving to unleash their best selves.
Love Note
Before Lauren, my ideas were just ideas. With her, my ideas have actually come to life. She's a creative genius & an innovative thinker, easy to work with, and extremely skilled in design. No cookie cutter one size fits all, she took the time to understand my branding & vision to create designs that truly align with my goals.
Made to Move, Meant to Evolve.
Made to Move, Meant to Evolve.
The Visual Identity
We designed a logo suite, color palette, typography system, icons, and illustrations that's our interpretation of the 90s nostalgia.
Instagram Remodel
We created a clear path from social discovery to app download with content strategy, trend adaptation, and value-based posts to increase engagement.
SEO-Friendly Bio
Highlights and Covers
Content Pillars
Reel Editing and Covers
Carousel Posts
Member Experience
We designed custom embroidered patches to use as stickers on Instagram stories and glute map diagrams to overlay on fitness content.
Launch Campaign
We directed the launch of Movemeant with a 30-Day Bikini Challenge.
Website Remodel
We built the website to show off app and membership features, real transformations, and testimonials for social proof and credibility.
The Brand Handbook
An extensive guide to keep showing up consistently across all touchpoint as your brand grows.