House of Joray

Start Project

Develop a roadmap that attracts your ideal audience, builds trust, and converts attention into loyal customers. Rather than chasing trends, every decision is made with long-term growth in mind.

Marketing Strategy

[OUR STRATEGY]

Effective marketing makes your message clear, memorable, and measurable across every platform where your audience connects with your brand.

Effective marketing makes your message clear, memorable, so here are the standards that drive our work:

Clarity First

Clarity IS KEY

People can’t connect with what they don’t understand. We simplify your messaging and present information in a way that’s easy to consume, helping your audience immediately understand who you are, what you offer, and why it matters.

We simplify your messaging and present information in a way that’s easy to consume, helping your audience immediately understand who you are, what you offer, and why it matters.

Storytelling That Connects

People remember stories more than sales pitches. Every piece of content is designed to educate, inspire, entertain, or build trust while reinforcing your brand’s personality and purpose.

Every piece of content is designed to educate, inspire, entertain, or build trust while reinforcing your brand’s personality and purpose.

Platform-Specific Strategy

Every platform serves a different purpose. We optimize your content for Instagram, TikTok, and your website so each platform works together to increase visibility, engagement, and conversions.

We optimize your content for Instagram, TikTok, and your website so each platform works together to increase visibility, engagement, and conversions.

Data-Driven Growth

Marketing should evolve over time. We monitor performance, identify what’s resonating with your audience, and continuously refine the strategy based on analytics, trends, seasonal campaigns, and business goals.

[FEATURED PROJECT]

The Marketing Movemeant

Movemeant, a New York City-based acupuncture studio, selected our design, inspired by the post-acupuncture feeling, for their limited-edition merch collection.

VIEW FULL PROJECT

MORE ABOUT WTHN

[Investment packages]

Choose the level of marketing support that fits how your brand wants to scale.

Marketing Strategy Roadmap

Starting at $2,000

A one-time strategic roadmap designed for businesses that want to execute their marketing in-house.

Includes

• Brand & audience analysis
• Market and competitor research
• Marketing objectives
• Content pillars
• Messaging framework
• Hook library
• Platform strategy
• Content calendar
• Campaign ideas
• Posting recommendations
• Growth recommendations
• Final Marketing Strategy Guide

Perfect for businesses that have an internal team but need a clear direction.

choose PACKAGE

choose tier

Creative Membership

Starting at $800/week

An ongoing partnership for brands looking for continuous strategy, content development, and social media management.

Everything in the Strategy Roadmap, plus:

• Continuous strategy development
• Social media management
• SEO-optimized profile setup
• Instagram bio optimization
• Link-in-bio organization
• Highlight covers & navigation
• Feed planning & grid design
• Content planning
• Caption writing
• Performance reporting
• Analytics review
• Strategy adjustments
• Campaign planning
• Seasonal marketing
• Trend forecasting
• Community growth recommendations

Designed for brands looking to consistently grow their audience and turn engagement into long-term customers.

LEARN ABOUT MEMBERSHIP

learn about membership

[the process]

A clear path from discovery to a marketing strategy that grows with your audience.

Discovery

Research & Analysis

Strategy Development

Content Planning

Optimization

Growth & Evolution

START PROJECT

START PROJECT

Start Project

NEED ONGOING SUPPORT?

MEMBERSHIPS

We offer creative memberships for continuous marketing support to strategically scale your brand.

Need continuous support to grow your business? Our creative memberships offer on-going marketing strategy, content creation, and creative direction.

VIEW MEMBERSHIPS

NEED SOME CLARITY?

View our Frequently Asked Questions to find the answers to make your brand building journey as successful as possible.

VIEW FAQ

@HouseofJoray

on instaGram

Marketing Strategy