ioli

Visual Identity, Packaging

Project Brief

We designed the visual identity and packaging for ioli, a bottle of generational hair secrets.

The Approach

The client came to us with her vision in mind, so we made adjustments to the color palette, added lived-in texture, and custom illustrations to align with the brand's story.

The Output

We crafted an identity inspired by the Mediterranean with a calming blue and ivory color palette, stamp icons, and bottle design that's meant to be kept out on the counter.

ioli

Visual Identity, Packaging

Project Brief

We designed the visual identity and packaging for ioli, a bottle of generational hair secrets.

The Approach

The client came to us with her vision in mind, so we made adjustments to the color palette, added lived-in texture, and custom illustrations to align with the brand's story.

The Output

We crafted an identity inspired by the Mediterranean with a calming blue and ivory color palette, stamp icons, and bottle design that's meant to be kept out on the counter.

Love Note

Before Lauren, my ideas were just ideas. With her, my ideas have actually come to life. She's a creative genius & an innovative thinker, easy to work with, and extremely skilled in design. No cookie cutter one size fits all, she took the time to understand my branding & vision to create designs that truly align with my goals.

A Bottle of Generational Hair Secrets

A Bottle of Generational Hair Secrets

The Visual Identity

Inspired by the Mediterranean, the visual identity pairs a calming blue and ivory palette with stamp-like icons and sun-washed character.

The Visual Identity

Inspired by the Mediterranean, the visual identity pairs a calming blue and ivory palette with stamp-like icons and sun-washed character.

Bottle Design

We designed a sleek bottle intended to live beautifully on the counter as an everyday object made for display.

Packaging Design

For the box, we created a custom collection of icons and illustrations that carries the ioli world from shelf to unboxing.

Bottle Design

We designed a sleek bottle intended to live beautifully on the counter as an everyday object made for display.

Packaging Design

For the box, we created a custom collection of icons and illustrations that carries the ioli world from shelf to unboxing.

Bottle Design

We designed a sleek bottle intended to live beautifully on the counter as an everyday object made for display.

Packaging Design

For the box, we created a custom collection of icons and illustrations that carries the ioli world from shelf to unboxing.