ioli
Visual Identity, Packaging
Project Brief
We designed the visual identity and packaging for ioli, a bottle of generational hair secrets.
The Approach
The client came to us with her vision in mind, so we made adjustments to the color palette, added lived-in texture, and custom illustrations to align with the brand's story.
The Output
We crafted an identity inspired by the Mediterranean with a calming blue and ivory color palette, stamp icons, and bottle design that's meant to be kept out on the counter.
ioli
Visual Identity, Packaging
Project Brief
We designed the visual identity and packaging for ioli, a bottle of generational hair secrets.
The Approach
The client came to us with her vision in mind, so we made adjustments to the color palette, added lived-in texture, and custom illustrations to align with the brand's story.
The Output
We crafted an identity inspired by the Mediterranean with a calming blue and ivory color palette, stamp icons, and bottle design that's meant to be kept out on the counter.
Love Note
Before Lauren, my ideas were just ideas. With her, my ideas have actually come to life. She's a creative genius & an innovative thinker, easy to work with, and extremely skilled in design. No cookie cutter one size fits all, she took the time to understand my branding & vision to create designs that truly align with my goals.
A Bottle of Generational Hair Secrets
A Bottle of Generational Hair Secrets


















The Visual Identity
Inspired by the Mediterranean, the visual identity pairs a calming blue and ivory palette with stamp-like icons and sun-washed character.











The Visual Identity
Inspired by the Mediterranean, the visual identity pairs a calming blue and ivory palette with stamp-like icons and sun-washed character.
Bottle Design
We designed a sleek bottle intended to live beautifully on the counter as an everyday object made for display.





Packaging Design
For the box, we created a custom collection of icons and illustrations that carries the ioli world from shelf to unboxing.





Bottle Design
We designed a sleek bottle intended to live beautifully on the counter as an everyday object made for display.

Packaging Design
For the box, we created a custom collection of icons and illustrations that carries the ioli world from shelf to unboxing.



Bottle Design
We designed a sleek bottle intended to live beautifully on the counter as an everyday object made for display.

Packaging Design
For the box, we created a custom collection of icons and illustrations that carries the ioli world from shelf to unboxing.