ioli
Visual Identity, Packaging
Project Brief
We designed the visual identity and packaging for ioli, a bottle of generational hair secrets.
The Approach
The client came to us with her vision in mind, so we made adjustments to the color palette, added lived-in texture, and custom illustrations to align with the brand's story.
The Output
We crafted an identity inspired by the Mediterranean with a calming blue and ivory color palette, stamp icons, and bottle design that's meant to be kept out on the counter.
ioli
Visual Identity, Packaging
Project Brief
We designed the visual identity and packaging for ioli, a bottle of generational hair secrets.
The Approach
The client came to us with her vision in mind, so we made adjustments to the color palette, added lived-in texture, and custom illustrations to align with the brand's story.
The Output
We crafted an identity inspired by the Mediterranean with a calming blue and ivory color palette, stamp icons, and bottle design that's meant to be kept out on the counter.
Love Note
Before Lauren, my ideas were just ideas. With her, my ideas have actually come to life. She's a creative genius & an innovative thinker, easy to work with, and extremely skilled in design. No cookie cutter one size fits all, she took the time to understand my branding & vision to create designs that truly align with my goals.
A Bottle of Generational Hair Secrets
A Bottle of Generational Hair Secrets
The Visual Identity
We designed a logo suite, color palette, typography system, icons, and illustrations that's our interpretation of the 90s nostalgia.
The Visual Identity
We designed a logo suite, color palette, typography system, icons, and illustrations that's our interpretation of the 90s nostalgia.
Bottle Design
We designed custom embroidered patches to use as stickers on Instagram stories and glute map diagrams to overlay on fitness content.
Packaging Design
We created a clear path from social discovery to app download with content strategy, trend adaptation, and value-based posts to increase engagement.
Bottle Design
We designed custom embroidered patches to use as stickers on Instagram stories and glute map diagrams to overlay on fitness content.
Packaging Design
We created a clear path from social discovery to app download with content strategy, trend adaptation, and value-based posts to increase engagement.
Bottle Design
We designed custom embroidered patches to use as stickers on Instagram stories and glute map diagrams to overlay on fitness content.
Packaging Design
We created a clear path from social discovery to app download with content strategy, trend adaptation, and value-based posts to increase engagement.