Project Brief
We designed the visual identity for Greenhouse Skin, an esthetic studio rooted in making routine things special, and special things routine.
The Approach
The client envisioned an identity inspired by botanicals, so we translated that direction into a visual world that feels organic, personal, and rooted in growth.
The Output
We named the brand, designed the visual identity, curated its Instagram, and created content to build credibility. Now, she gets new clients every day who say, “I found you on Instagram, and I loved your personality.” We also added charming details, like a loyalty punch card with a butterfly-shaped hole punch, that make people want to come back for more.
The Visual Identity
We designed a logo suite, color palette, typography system, and custom icons to create a luxe brand world. Greenhouse guests are given a loyalty card with a signature butterfly hole punch which enhances their experience and makes them want to come back for more.
Instagram Curation
We set up the Instagram profile with content that showcases the work, builds credibility, and brings the brand’s personality to life.
