Project Brief
We took on the role of social media and events director for DYCE Management, a Los Angeles–based social media agency representing talent across all platforms.
The Approach
The brand began with only a black-and-white, Google-generated logo, but it operates in a saturated industry where standing out is a must.
The Output
We remodeled the visual identity with a striking aesthetic as bold as its clients. The brand came to life through the numerous events we planned and hosted for DYCE—from custom décor and signature menus to photo opportunities and creative details—helping the agency become sought after instead of looked over. We also designed the Sunset Boulevard office interiors with custom art, thrifted décor, and unique furniture, making the space feel more like a lounge than a coworking space.
The Visual Identity
We designed a bold logo suite, high-contrast color palette, typography system, pepper illustrations, and graphic patterns to make DYCE unmistakable in a saturated talent industry.
Signature Pattern
We turned the red pepper into a repeatable signature pattern used across printed and digital touchpoints, giving DYCE a recognizable graphic shorthand.
We designed branded media kits that gave DYCE talent a polished, consistent way to present their image, audience, and partnership value to potential brands.
Big Bear Winter Getaway
We planned and art-directed a branded winter getaway, using custom details, table settings, gifts, and social coverage to turn the trip into a complete DYCE experience.
Office Interiors
We extended the identity into DYCE’s Sunset Boulevard office with custom art, thrifted décor, unique furniture, and bold details that made the workspace feel more like a lounge.
