Project Brief
We remodeled Coach Marci from a clip art logo to an eye-catching brand system that's the first of its kind.
The Approach
Marci’s past in the adult industry left her with millions of fans, so we crafted an identity that would reintroduce and reengage them with her reinvented presence.
The Output
We built an adult-only wellness club for legends over 40 where Marci can help them finish strong in the gym, kitchen, and bedroom.
Love Note
Wow! You’re amazing! I’m actually kinda speechless. Like you’ve helped me take back my power and be intentional with my message and goals. I couldn’t have gotten this far without you… and I look forward to continuing to take over the world… with you right next to me! Thank you. Truly, thank you!
The Visual Identity
We designed a logo suite, color palette, typography system, custom icons, and a merch collection inspired by the height of Marci’s popularity in the '90s. Her former stage name, Kitten, and recognizable tiger-print sleeve tattoo shaped the visual system, reconnecting Marci's longtime audience with her new identity.
Icons for an Icon
We designed custom icons that make her audience feel like they're pressing play on their favorite VHS tape, a feeling they know all too well.
A Brand You Can Hear
We curated a custom workout playlist to set the mood, motivate you through your workout, and to give the brand sound. A detail like this not only gives the brand personality, but it now connects Marci with popular songs, now you'll think of her when you hear them.