Project Brief
We remodeled Coach Marci, a wellness coaching brand for adults, from a generic coaching identity.
The Approach
Marci’s past in the adult industry left her with millions of fans, so we wanted to craft an identity that would speak directly to them and reengage them with Marci’s presence.
The Output
We built the first adult-only wellness club for legends over 40, where Marci can reconnect with her audience by helping them finish strong in the gym, kitchen, and bedroom. We added personality-rich elements, including a custom workout playlist and “Auntie’s Finest,” her nutrition plan with a twist. After a decade of Marci being off the map, her fans came out of hiding to support her reinvented identity.
Love Note
We built the first adult-only wellness club for legends over 40, where Marci can reconnect with her audience by helping them finish strong in the gym, kitchen, and bedroom. We added personality-rich elements, including a custom workout playlist and “Auntie’s Finest,” her nutrition plan with a twist. After a decade of Marci being off the map, her fans came out of hiding to support her reinvented identity.
The Visual Identity
We designed a logo suite, color palette, typography system, icons, and illustrations that's our interpretation of the 90s nostalgia.
We built the website to show off app and membership features, real transformations, and testimonials for social proof and credibility.
Veggie Cutout Business Cards
We designed a logo suite, color palette, typography system, icons, and illustrations that's our interpretation of the 90s nostalgia.
Instagram Remodel
We created a clear path from social discovery to app download with content strategy, trend adaptation, and value-based posts to increase engagement.
